CREATIVE LEAD: CREATING THE NARRATIVE + STYLING + MODEL CASTING + LOCATION SCOUTING + SHOOT PRODUCER
Moving away from the obvious Terrace iconography, Instead focusing on a more stylised approach. With a focus of showcasing what makes the new Puma Vlado Currency Pack unique. This was done by highlighting the key stand out elements of the style. By extracting the focal points of the trainer and amplifying that within the content. Focusing on a neutral backdrop and Gen- Z casting, to create content that has a nod to the terrace heritage whilst making it stylised for new Puma generation.
