CREATIVE LEAD: CREATING THE NARRATIVE +ART DIRECTION + STYLING + MODEL CASTING + LOCATION SCOUTING + TEAM SOURCING + SHOOT PRODUCTION
Connecting the grassroots origin of Butter Goods and skater culture. Focusing on the protagonist whilst showcasing the art of skating and the scene as whole. The campaign is to highlight the counter culture ethos of the brand. Shooting both in studio and around the vibrant South London streets, focusing on the stand out elements of the collection and the kinetic energy of skating. With a low- fi image style images have a candid caught in the moment feel. Working with real skater to add another layer of authenticity to the shoot.
