CREATIVE LEAD: CREATING THE NARRATIVE + ART DIRECTION + MODEL CASTING + TEAM SOURCING
Embodying the rugged landscape of the Las Vegas and Nevada desert , LA native designer Josh Vides drew inspiration for his first collaborative collection with Ferrari. The campaign backdrop, set in rural Spain, mirrors the expansive Nevada terrain. The open road symbolises adventure and freedom, while the rugged backdrop contrasts with the vibrant colors and dynamic design of the clothing. This collection marries the worlds of street style and Ferrari's storied luxury sports heritage. The models' casual yet confident poses enhance the streetwear feel, blending urban fashion with the natural environment to create striking imagery.
