CREATIVE LEAD: CREATING THE NARRATIVE + STYLING + MODEL CASTING + LOCATION SCOUTING + TEAM SOURCING
This editorial is based around the theme of sisterhood, weaving a narrative of intimacy, love, and love lost. Shot in Coney Island, a place that evokes joy, fun, and a carefree spirit, the focus is on the interaction between the models, juxtaposing the vibrant location with their subtle undertones of emotion. The editorial captures the different facets of being in love, emphasising intimate poses and strong individual portraits. Boxy silhouettes are contrasted with form-fitting clothing, illustrating the concept of Yin and Yang through the protagonists' looks. The use of analog photography amplifies the core motifs of the story, while natural light lends a soft, romantic feel to the overall imagery.