CREATIVE LEAD: ART DIRECTION
Collaborating closely with the Head of Creative team to implement new creative direction for Marks & Spencer E-commerce brands. Ensuring alignment with the brand's core identity, working with the on-set team to maintain and elevate the brand’s visual DNA, overseeing all aspect of the shoot to guarantee a cohesive and high-quality outcome. Partnering with the photographer on image composition and selection, meticulously upholding the brand’s standards for excellence throughout the process.